It all began in Mendoza, Argentina at a little winery neatly tucked near the base of the Andes Mountains. A boyfriend and girlfriend drinking red wine notice one another’s purple tongue and agreed it would make a perfect name for an internet wine business.

The Purple Tongue goes out of its way to provide you exceptional wines at the best price. The award-winning wineries represented on The Purple Tongue are boutique, family-owned, and most of these wines are only available here. You can be assured that our wines and service will exceed your expectations. Please join us on this journey to make America’s tongues a little more purple.