Privacy and Security Statement
The Purple Tongue values and respects the privacy of its customers and visitors. The purpose of this Privacy and Security Statement is to provide you with information about how The Purple Tongue collects, uses, and shares the information we collect from our customers and visitors. It also describes the choices you can make about our use of your information. Our collection efforts are designed to improve the shopping experience of our customers and to provide customers relevant information about our products, services, and promotions.
About This Policy
This Privacy and Security Statement describes the privacy practices of The Purple Tongue, LLC. It applies to our interactions with our customers and visitors, including, but not limited to:
- Use of our website, including mobile website
- Use of our applications for mobile phones, tablets or other smart devices
- Phone and email communications
- Social media interactions on our website and other third party websites like Facebook, Instagram or Twitter
- Viewing our online advertisements or emails
- Through our authorized service providers
Information We Collect
We may collect the names and user names of our customers and other visitors. Additionally, we may collect your purchase history, billing and shipping addresses, phone numbers, email addresses, and other digital contact information. We may also collect information that you provide us about others.
When you make a purchase we collect your payment information, including information from your credit or debit card, PayPal account or gift card.
We may collect information about products or services you like, reviews you submit, or where you shop. We might also collect information like your age or gender.
If you use our mobile website or application, we may collect location data obtained from your mobile device. If you use our website, we may collect location data obtained from your IP address. You can control how we use your device’s location information in the settings menu of your device.
We may collect any of the information or content that you provide through our website, mobile application, or online forums. If you use our website, we collect your IP (Internet Protocol) address and other related information such as the type of browser and operating system you are using. We might also track the pages you visit, look at what website you came from, or what website you visit when you leave us. We collect this information using the tracking tools described in the Our Tracking Techniques section at the bottom of this page. To control those tools, please read Our Tracking Techniques sections.
How Information is Collected
We collect information directly from you. The following are a few examples of when we collect information from you:
- During website registration
- In connection with an online purchase
- If you use an online forum, submit a question, answer to email@example.com or provide us with comments or reviews
- If you upload or share a photo or other digital content through our website, application or via social media interactions on third party websites like Facebook, Instagram or Twitter
- If you register for a loyalty program
- If you participate in a sweepstakes, contest or promotion
- If you return a product
We collect information from you passively. We may use tracking tools like browser cookies, flash cookies, and web beacons. Please see the Our Tracking Techniques section below for more information.
We collect information from other sources. We may get information about you from third party business partners, like an updated address from a shipping vendor. We may collect information about you from a friend. For example, if your friend purchases something for us to send to you or if your friend provides your information through one of our refer-a-friend type features. If you use one of these features, please ensure that you only submit email addresses of individuals with whom you have a close personal or family relationship, who would be interested in receiving the communication, and who has authorized you to share their email address.
How We Use Information
We use the information we collect for our business purposes, including:
To respond to questions and requests. Examples include:
- Fulfilling orders, ensuring proper delivery or providing services
- Administering your participation in a contest, sweepstakes or other promotion
- Registering you for a particular website, loyalty program, or providing you with information regarding such programs or services
- Processing a return
- Responding to a product or service review
To improve our products and services. We may use your information to make website, mobile application, or product and service improvements.
To look at website and mobile application trends and customer interests. We might use your information to customize your experience with us. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.
For our marketing. In certain circumstances, we may send you communications about special The Purple Tongue promotions or offers via regular mail, email, or other electronic channels, including ads on social media platforms. We may send you emails if you have registered on a website and indicated you want to receive this information. We may also notify you of new website features or product and service offerings. If permitted, we may also send information about offers from our Affiliates and other companies we think you might find interesting. We may use information to deliver you marketing communications (including online ads) based on your interests. For example, if you view a product on our website, you may see ads for that product on our or third party websites and applications.
To communicate with you about your account or our relationship. We may contact you to tell you about changes to this Privacy and Security Statement, the Terms and Conditions of Use of our websites or mobile applications. We may also tell you about issues with your orders or if there is a product recall or rebate.
For other uses we may disclose to you. We may also use personal information with your consent, and as otherwise permitted or required by law.
We may share your information for our business purposes and as legally required or permitted, including:
With third parties who perform services on our behalf. We share information with our service providers, such as our delivery service providers who ship and deliver your online orders. We might also authorize our service providers to collect information on our behalf. We might also share information with the vendors and manufacturers of our products and services to respond to your reviews and questions.
With any successor to all or part of our business. For example, if all or part of our business is sold we may sell or disclose our customer list in preparation for or as part of that transaction.
If we think we have to in order to comply with the law. For example, we will disclose information to respond to a court order or subpoena. We may also disclose information if a government agency or investigatory body requests it.
With our business partners. For example, we might share information with one of our Affiliates or a business partner who is running a joint promotion with us or who provides a product or service in partnership with us.
To protect us. For example, we will disclose information if we suspect fraud. We will also share information as part of an investigation. We may also disclose personal information to assist us in collecting a debt owed by you.
At your direction. For example, if you ask us to provide your information to a third-party to facilitate the resolution of a dispute.
Your Privacy Preferences
You can register or change your preferences to receive or not receive marketing communications from us by emailing us at firstname.lastname@example.org. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, responding to customer service inquiries, asking you to review a product or service you have ordered, or notifying you of product recalls or rebates. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.
Registered website users can update their information at the My Account section of our website. If you are not a registered website user, you can contact us by email.
For more information about how we may collect information to provide you with interest based ads or learn about our users’ interests and how you may register your preferences regarding that collection, please read the Our Tracking Techniques section below.
Our Sites and Children
Our website and mobile applications are not created for minors. To our knowledge we do not collect information online from anyone under 21. If you are a parent or guardian and think we have information about your child, please email email@example.com. To learn more about how to protect your child online, visit the FTC’s www.OnGuardOnline.gov.
When you place orders on our website, all of your order information, including your credit card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our website from capturing and viewing your personal information.
While we use industry standard means to protect our website and your information, the Internet is not 100% secure. The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our website or mobile application will be completely safe. We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.
Our websites contain links to third party websites. If you click on one of those links, you will be taken to websites we do not control. This Privacy and Security Statement does not apply to the information practices of those websites. You should read the privacy policies of other websites carefully. We are not responsible for third party websites.
If you have additional questions you can contact us at firstname.lastname@example.org
Changes to this Privacy and Security Statement
Effective Date: October 1, 2016
Last Revision Date: October 1, 2016
From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy and Security Statement by posting an updated copy on our website. Please check our website periodically for updates.
Our Tracking Techniques
Tracking Tools We Use. We collect personal and other information about users over time and across different websites when you use this website or service. We also have third parties that collect personal information this way. We or our vendors use several common online tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar technologies. We or third parties may also collect or receive information from our mobile application and others’ applications and use that information to provide measurement services and targeted ads. We (and our third party service providers) also use these tools:
- To track new visitors to our websites.
- To recognize returning customers.
- To learn what site referred you to our website or mobile application.
- To store your password if you are registered on our website.
- To personalize your experience on our website, mobile application and on third-party social networking websites, plug-ins and applications.
- To collect and store geographic data determined by the IP address of your computer.
- To optimize and tailor our website and mobile application.
- To make product recommendations and provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on our mobile application, our website or on other websites. We may also get information about your browsing history from our trusted business partners and vendors.
- So we can better understand our audience, our customers, our website visitors and mobile application users, and their respective interests.
Controlling Our Tracking Tools
Your browser may give you the ability to control cookies. How you do so, depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, click here. Why? Because flash cookies cannot be controlled through your browser settings. Your mobile device may not give you the ability to control cookies. If you wish to block cookies on our mobile application, you will need to delete the application from your mobile device. If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our website. If you configure to block or delete cookies, not all of the tracking that we have described in this policy will stop.
Our “Do Not Track” policy: Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.
Controlling Online Interest-Based Ads
We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on our website or mobile application. This may also include ads served on other companies’ websites. These ads may be based on information collected by us or third parties. For example, information a third party collects when you register for a website, like your zip code. This might be used to target an ad for people in your area. These ads may also be based on your activities on our websites or on third party websites.
To learn more about interest-based ads and to opt out of certain types of interest-based advertising, click here.
My Account Registration and Use
My Account registration is an optional service provided by our website. You do not have to register to browse or shop online. When you register, you are asked for personal information such as your name, address, phone number, email address, and a username and password that you select. This information may be used to help make your online shopping quicker and easier, by pre-filling certain parts of your shopping information.